Qualitative and Quantitative Information:
Definition, Explanation and Difference:
Quality Information:
Quality Information is difficult to assign a numerical value to. It includes such things as "morale" and "attitude", which are very subjective in nature. To make decision from qualitative data is difficult, involving would good judgment from the decision maker. Most organizations try to ensure consistence on decision - making by trying to assign numerical values to apparently qualitative information. How this is done will vary according to the type of information being qualified.
For example, how effective an advertisement is can be expressed in terms of the increase in the percentage of customers being aware of the product being advertised. Employees recording their feeling on an attitude scale can measure company morale. How this is done can be seen in the question below.
How happy are you to be employed by XYZ company?
| 1 |
2 |
3 |
4 |
5 |
| Very happy |
Fairly happy |
Neither happy nor unhappy |
Fairly Unhappy |
Very Unhappy |
For example, course assessment questionnaire for feedback can be as follow:
| Is the teacher able to communicate the lecture? |
yes |
No |
Something |
| Are irrelevant matters discussed during the class? |
Frequently |
No |
Something |
| What is the level of the lecture delivered by the tutor? |
Right |
Elementary |
Advance |
| Does the teacher deliver planned lecture? |
Yes |
No |
|
| How is the speed of the lecture? |
Fast |
Good |
Slow |
| Are you taking private coaching from other than this institution? |
Yes |
No |
|
| Are question relevant to the lecture delivered entertained by the teacher |
Yes |
No |
|
| Do you need further coaching? |
Yes |
No |
|
What type of program do you use the most?
A WORLD PROCESSOR
A SPREADSHEET
A DATABASE
A GRAPHING PROGRAM
The support staff of the information center is:
EXTREMELY HELPFUL
VERY HELPFUL
MODERATELY HELPFUL
NOT VERY HELPFUL
NOT HELPFUL AT ALL
Quantitative Information:
Quantitative Information is information that can be objectively expressed in numerical terms. It can be used for all kinds of planning, control and operation. Strategic planning will often need to take into consideration qualitative as well as quantitative information.
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